High-impact Content Marketing (strategies To Make Your Content Intentional, Engaging And Effective)

Description

By (author) Virji, Purna

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Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.



Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it.
High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter.
High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.

Table of contents

• Section – PART ONE: Adapting in a changing content marketing landscape;
• • Chapter – 01: The big picture – content marketing evolves;
  • Chapter – 02: The why – rethink your content marketing strategy today;
  • Chapter – 03: The what – must-haves for long-term content marketing success;
• Section – PART TWO: Build a strong foundation to boost your success;
• • Chapter – 04: Needs analysis – build a strong foundation;
  • Chapter – 05: Competitor analysis – understand the competitive landscape;
  • Chapter – 06: Inclusive brainstorming – optimize how you find winning ideas;
• Section – PART THREE: Build a strong strategy – simple is the new complex;
• • Chapter – 07: Map the journey – find the gaps;
  • Chapter – 08: Focus on the right things for your business;
  • Chapter – 09: Make inclusion the default;
• Section – PART four: Powerful content creation and distribution, simplified;
• • Chapter – 10: Sustainable content creation drives action;
  • Chapter – 11: Scale with an optimized distribution plan;
  • Chapter – 12: Measure appropriately to drive improvement

Biographical note

Purna Virji is a globally recognized content strategist and Senior Content Solutions Evangelist at LinkedIn. Based in Philadelphia, Pennsylvania, she previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero.

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Describes how to adopt a simplified and strategic approach to content marketing, including how to draw upon existing under-utilized content

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Covers how to align content with each stage of the customer journey and measure appropriately to drive improvement

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Shows how to cre